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Escrito por Invitado, on 16-12-2006 00:21,

1. Jose R.

Por citarte unos, los primeros, encontrados al azar en la base de datos Emerald:

Title: Marketing effectiveness and business performance in the financial services industry
Author(s): Kwaku Appiah-Adu, Alan Fyall, Satyendra Singh
Journal: Journal of Services Marketing
ISSN: 0887-6045

Marketing and competitive performance: an empirical study
Author(s):Peter Doyle, Veronica Wong
European Journal of Marketing; Volume: 32 Issue: 5/6; 1998 Research paper

Marketing Planning in Small Enterprises: A Model and Some Empirical Evidence Abstract Only
Author(s):David Carson, Stanley Cromie
Journal of Consumer Marketing; Volume: 7 Issue: 3; 1990

Benefit segmentation: an empirical study for on-line marketing
Author(s):Shwu-Ing Wu
Asia Pacific Journal of Marketing and Logistics; Volume: 13 Issue: 4; 2001 Research paper

The strategic orientation of marketing information systems – an empirical study
Author(s):Xianzhong Mark Xu
Marketing Intelligence & Planning; Volume: 17 Issue: 6; 1999 Research paper

The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship
Author(s):Francis Farrelly, Pascale Quester
European Journal of Marketing; Volume: 37 Issue: 3/4; 2003 Research paper

Building customer capital through relationship marketing activities: The case of Taiwanese multilevel marketing companies
Author(s):Aihwa Chang, Chiung-Ni Tseng
Journal of Intellectual Capital; Volume: 6 Issue: 2; 2005 Research paper

White Consumer Response to Asian Models in Advertising Abstract Only
Author(s):Judy Cohen
Journal of Consumer Marketing; Volume: 9 Issue: 2; 1992

Influences on the consumer decision-making process towards fresh meat – Insights from Belgium and implications
Author(s):Wim Verbeke
British Food Journal; Volume: 102 Issue: 7; 2000 Research pape

Strategies for influencing parental decisions on food purchasing
Author(s):Marie Marquis
Journal of Consumer Marketing; Volume: 21 Issue: 2; 2004 Research paper

Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption
Author(s):Janine Dermody, Richard Scullion
European Journal of Marketing; Volume: 35 Issue: 9/10; 2001 General review

Effectiveness of the Advertising Expenditure of Australian Banks Abstract Only
Author(s):M.M. Metwally
International Journal of Bank Marketing; Volume: 11 Issue: 7; 1993

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